Concept preview ยท trail-fuel sweet shop for kids who ride
Trail fuel for the climb, treats for the descent. Two ranges built for kids who ride. Pick your line and drop in.
The ranges
We are testing two ways to ride. Classic is full-send sugar. Healthy is clean trail fuel with no added sugar. Same crew, same energy. Both are full ranges, so have a look and tell us which one you would ride with.
Range one
Classic
The proper stuff. Gummies, chocolate, fizzy sours and chews. Loud, sweet and gone in seconds.
6 flavoursRange two
Healthy
Clean fuel that still rips. Real fruit, no added sugar, energy bites and dried-fruit mixes for the long climbs.
6 flavours
Classic gummy bears with proper bounce. Chewy, fruity, gone before the next corner.
Rainbow swirl lollipops that last a whole climb. One pop, one trail.
Chunky milk chocolate stamped with the trail. Snap a square at the top of the hill.
Fizzy cola bottles rolled in sour dust. Wakes your whole face up.
Soft fruit chews in loud wrappers. Pocket fuel for the queue at the top.
Sour rainbow belts that loop like a switchback. Pull it, stretch it, send it.
Pressed real-fruit rolls. Nothing but fruit, rolled up tight for the ride.
Fruit-juice gummies with no added sugar. Same chew, cleaner line.
The one we are named after. Dried mango, apple, banana and berries. Proper trail food.
Yogurt-coated fruit that melts at the top. Little wins, big flavour.
Oat and date energy balls for the long climbs. Slow-burn fuel that keeps going.
Freeze-dried strawberry and apple. Light, crunchy, weighs nothing in a pack.
The idea
Trailmix is a snack brand for kids who would rather be on two wheels. We have not decided whether to go all-in on classic sweets or build a healthier range too, so this page shows both, side by side, and lets you compare. Same bold energy, same trail attitude, two ways to fuel a ride.
The bags
This is where it is headed: grab-and-go bags built to survive a backpack and a bumpy trail. These are early mock-ups to show the look, one for each range.
Launch list
Drop your email and we will give you a shout the day Trailmix launches. No spam, just the drop.
This is a concept preview, so nothing is actually sent or stored yet.